Re: come on, somebody step-up.
"Interesting. In all honesty I think they should have just let the brand die. Like a couple articles I read said the brand is no where iconic as it was in the 80's etc and no one now a days can identify its differences to anyone everyone else."
True enough the brand may not seem to be as "iconic" but you need to see it from a non-Calgary, or non North American perspective. I moved from Calgary to Van last year, the Saab scene out here is WAY bigger. Saab owners out here are loyal if not fanatical. Half my family lives in the UK, I visit there often and its the same thing, loyal Saab fans and plenty of them.
GM hammered the brand, especially here in NA. Odds are it will have to vanish from the NA market for a while, hopefully not but I can't see them putting the $$ up to support a dead horse in this market.
Want to let a brand die? Then there is certainly more argument for picking GM or for that matter Chrysler, but I digress...
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